Re-designing

Article Reading Experience for ET Business Verticals

completely revamped the article reading experience, integrating conversion cards within the header and throughout the article. This redesign has significantly improved user engagement and is one of the best reading experience in the industry.

  • Design
  • Design System
  • Prototyping
  • User Research
  • Wireframing

The Impact

  • 2% more conversions on article detail page
  • 10% increase in average time spent
  • 2% more returning users